Today Microsoft demonstrated the forthcoming Windows Phone 7. I liked the phone but not the presentation. Gruber articulates exactly why.
“This bureaucrat-ese is intended, I suppose, to sound serious.”
The event was riddled with business jargon and CEO-speak. It felt like a young professionals workshop, not the introduction of a consumer device. That’s typical of Microsoft and exactly why the “I’m A Mac” TV ads were so apt.
See also: Yahoo’s recent press conference about their new direction. Utter nonsense.
Of course, the Microsoft argument for using jargon is that they want to pitch their products as being for businesses as well as consumers.
What they and thousands of other companies forget is that, whatever the audience, they will always be speaking to people. Actual human beings.
It’s so frustrating.
