When digesting a technology press release the first thing you do is strip out all of the bullshit. The very last thing you want to do as a writer is to describe a company as ‘world-leading’. Leave that to the PRs.
How to write for the web: 23 useful rules | Econsultancy
I’d say that this applies to most copywriting jobs. One of the most common and frustrating misconceptions is that copywriters are all about the sell, sell, sell.
Truth is, the opposite is usually the case. We’re the folks who like to think about the audience, focus on the facts and speak clearly to people.
