This link is to a guest post I put together for Fuel Your Writing.
At The Workshop, we work with many clients, most of them high profile and all with their own brand guidelines.
To keep track of all the different style quirks and formalities, me and the other writers in my team use what we call Project standards documents. We create a new document for every client and project that we work on.
A Project standards document includes everything we need to make sure that we write according to each client’s brand guidelines, from hyphens to page titles. I use the same technique to keep my fiction and blogging consistent too.
Head on over to Fuel Your Writing to find out more.
