Enhanced Editions have published an extremely interesting post about metadata, apps and ebooks. I don’t know much about Facebook and metadata, but this makes sense:
In the US in December last year, Facebook saw more visits to its site than to Google for the first time. We think that how your data appears in social media is so important that we created a Facebook-specific metadata component for our Odyssey Editions apps. We think providing Facebook with a cover, title, and descriptions of a product rather than just a ‘like’ is a much more effective way of influencing consumers.
I can’t tell you how awesome it is to see a publisher both thinking about these things and talking openly about it to the world.
Innovation is most certainly what we need.
