Iain Broome

A personal weblog. By Iain Broome, novelist, copywriter and founder of Write for Your Life.

Steve Jobs 

benjohncock:

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it….

Source: benjohncock

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